01
Create
We create a new brand, product, service, concept or experience from the ground up.
From naming and packaging to product systems, membership models, customer experience and business model, we design the whole operating idea.
Open to meaningful workLive strategy signalAn independent practice for strategy, creativity and hospitality-led growth.
↓01 - The Practice
We build brands.
We grow businesses.
DERNEK& is an independent strategy and creativity practice that creates new brands and helps existing businesses transform.
We bring together the right people, ideas and expertise across strategy, business development, branding, digital and experience.
A gathering of people, ideas and expertise.
Approach
Create, change and connect as one operating system.
02
Change
We redesign the direction, experience and system of a brand that has stopped moving.
We uncover unused potential, reposition the business and make the new direction visible across the touchpoints that matter.
03
Connect
We build the touchpoints that help a brand meet people and create meaning.
Through marketing, digital performance, events and collaborations, we measure connection and turn attention into revenue.
02 - Capabilities
How we
make it
happen.
01Creative Services+
Naming, brand strategy, logo and identity, verbal identity, creative direction, packaging and campaign concepts.
02Digital Services+
Digital strategy, content systems, social media, performance marketing, measurement and revenue models.
03Activations+
Events, brand collaborations, partnerships, community experiences, launches and curated gatherings.
03 - Selected Work
Brand, experience and growth systems
Lagora Old Town
Hospitality / Brand ExperienceCreateA system that connects the stay experience with brand language, service culture and digital touchpoints.
Balmumu
Brand / ConceptCreateA concept study shaping product, name, packaging and retail atmosphere as one coherent experience.
Naturla
Brand / Product SystemCreateA brand structure that makes the natural product promise consistent across shelf, digital and story layers.
Parc Ceremonie
Hospitality / Event ExperienceCreateA service concept that brings events and hospitality under one clear brand promise.
Alsancak Dostlar Firini
Repositioning / BrandChangeA transformation that makes a locally loved brand legible for a new generation of visitors.
Aybi Baby
Rebrand / DigitalChangeA warmer, clearer and more conversion-ready digital language for a trust-led product business.
Demet Dernek
Platform / CommunityChangeA platform language designed to grow through community, content and experience.
04 - Consulting
33 Years.
Put to work.
Murat DernekFounder / Hospitality & Brand Consultant
Hospitality, operations, brand, sales, marketing and management experience is translated directly for owners, investors and leadership teams.
Ortunc
Opened one of Turkey's first adults-only boutique hotels as General Manager.
Club Marvy
Led the opening of a trend-setting 450-room hospitality destination as General Manager.
Movenpick Montenegro
Took responsibility from mixed-use project planning through the real-estate sales structure.
TUI Russia
Contributed to the creation of the global FUN&SUN brand as Concept & Branding Manager.
01Pre-opening management02Positioning03Digital marketing04Concept development05Sales and marketing strategy06Executive training07Team development08Performance evaluation09Service culture10Mystery guest11Digital coherence
05 - The Assembly
Built individually.
Created collectively.
For every assignment, we assemble the right specialists around the brief and shape the team around the work.
Arzum
Digital Growth & Transformation Lead
Cansu
Creative Lead
Merih
Sales & Marketing Lead
Specialist Network
Mystery Audit Lead
Muhammet
Wellbeing & Longevity Lead
Ahmet Guzelyagdoken
Gastronomy Lead
Have a brief in motion?
Ring thebell.↗